The New Challenger is Facebook Search

The New Challenger is Facebook Search

And that’s not all that’s putting Google as risk of losing share in 2015. There’s also the issue of desktop usage too: 10 years ago nearly everyone browsed the web predominantly from their computers. But today that’s changing. These days, people access the internet often directly through apps, rendering traditional search engines obsolete. In 2014, mobile exceeded PC internet usage for the first time in history.

The biggest player in the app search market is no other then social giant Facebook that expanded its search offerings last month when it launched the ability to search posts. Now, users can search keywords and get back results from people and pages they are connected to. These changes instantly made Facebook a lot more useful as a search tool because it gives users access to content that’s not getting indexed by Google. This is often content that’s particularly relevant based on personal connections to its creators.

Facebook CEO Mark Zuckerberg recently talked about Facebook’s attempts to increase their search capabilities, saying that “it will create “a lot of value from search over the next few years”, signaling that the company is starting to feel strong enough about its own search offering. “We’re optimistic about our ability to deliver value that only Facebook is able to provide,” Zuckerberg concluded.

Mark Zuckerberg also said that Facebook video is generating more than 3 billion views a day. That’s up from 1 billion daily views Facebook reported in September, a total that at the time prompted many to wonder if Facebook isbecoming a challenger to YouTube